Prof. Dr. Laura Bechthold

                                Room: 
                            I204
                        
                    
            
                    Subject Area: 
                    Technology Assessment and Cultural Management
                
            
Research
- Technology Assessment & Technology Foresight
 - Organizational Culture & Leadership
 - (Corporate) Digital Responsibilty
 - Responsible Innovation and related future skills
 
Current projects
- Corporate Digital Responsibility (CDR) in SMEs and technology-driven startups
 - Web3 and new organizational models
 - Serious games to study the management of paradoxes
 
Vita
Professional Career
- Since SoSe 2022: Professor for Technology Assessment and Cultural Management
 - 2019 – 2022: PostDoc at the Friedrichshafen Institute for Family Entrepreneurship (FIF), Zeppelin University, Friedrichshafen
 - 2019 – 2022: Director Science Services & Strategy Consultant, philoneos GmbH, Munich
 - 2018 – 2019: Executive Director of the Future of Leadership Initiative, Munich Leadership Institute, Munich
 - 2013 – 2018: Management Team and Program Coordinator at the Center for Digital Technology & Management (CDTM), TUM & LMU Munich
 - 2012: Sustainability & Innovation, Deloitte NL, Rotterdam
 - 2009 – 2012: Co-Founder & Managing Director, Spread the Word – Connecting Social & Business
 
Educational Background
- 2014 – 2018: Max-Planck-Institute for Innovation & Competition & LMU Munich, Dissertation in Entrepreneurship
 - 2014 – 2017: Master of Business Research, LMU Munich
 - 2016: Research stay at UC Berkeley, California
 - 2012 – 2013: Master of Science in Sustainability Science & Policy, Maastricht University
 - 2008 – 2011: Bachelor of Arts in Corporate Management & Economics (Major), Communication & Cultural Management (Minor), Zeppelin University
 
Awards
- Junior-Fellowship für Innovationen in der Hochschullehre, Deutscher Stifterverband & Baden-Württemberg-Stiftung (2021)
 - Best Paper Award, Diana International Research Conference (2019)
 - Best Empirical Paper Award, Academy of Management Conference (2018)
 - Rotary Ambassadorial Scholarship (2012 – 2013)
 - Studienstiftung des Deutschen Volkes e.V. (2008 – 2013)
 
Links to online profiles and website
- Google Scholar: Prof. Dr. Laura Bechthold
 - Research Gate: Prof. Dr. Laura Bechthold
 - LinkedIn: Prof. Dr. Laura Bechthold
 - Website: Prof. Dr. Laura Bechthold
 
Memberships
Board Member SDG Alliance, European Technology Chamber
Publications
2025
BECHTHOLD, Laura, 2025. Rendering new futures or enshrining pictures of the past? The double-edged sword of using AI-generated imagery for anticipation. Journal of Futures Studies. ISSN 1027-6084. Available at: https://jfsdigital.org/rendering-new-futures-or-enshrining-pictures-of-the-past-the-double-edged-sword-of-using-ai-generated-imagery-for-anticipation/