Business Administration (B. A.)

Professorin mit Studierenden Freiluftvorlesung

Bachelor Talk for prospective students (online):

Tuesday, 4.11.2025, 5.00 p.m. (CET)

Who thinks about studying business nowadays? There are so many courses that seem more exciting at first glance. The answer is simple: a Bachelor of Arts in Business Administration prepares you optimally for your professional future.

You will acquire comprehensive management knowledge and practical experience that will prepare you for a wide range of positions in companies - be it in a start-up, an NGO or an international corporation. With the option of choosing two majors in business administration or combining a stay abroad, for example, you can set your own individual priorities.

Whether you want to specialize in Digital Business, Marketing and Sales, Controlling and Finance, Automotive and Mobility Management, HR Management and CSR, Operations and Supply Chain Management, Corporate Taxation and Accounting or even internationally is entirely up to you. A dual study program is also a great option, as our practical companies confirm that you will be able to work in a wide range of areas within the company afterwards.

With the business management work techniques and know-how that you learn as part of your management studies, you will always be needed in business. You decide what suits you best!

Degree
Bachelor of Arts (B. A.)
Duration
7 Semester
Start of studies
Summer & Winter

Accreditation
Yes
Dual Study
Yes
Language
German

Location
Ingolstadt

Structure

Practical orientation is very important to us. That's why you start your business administration studies with an introductory week in which you go on an excursion and carry out a company analysis as part of a team.

In the first part of your studies, you will then learn the basics of business administration, such as marketing, financing, HR management, logistics or digital business, based on the latest scientific findings and deepen your knowledge of business English. You will also learn project management methods.

From the fourth semester onwards, you will specialize in two of eight freely selectable areas of study. In small groups, you will work directly with the professors on current topics related to your specialization. In addition to further foundations in strategic management and economics, you can acquire specialist and social skills in four elective subjects, such as “Business start-up and start-up coaching” or expand your language skills. One of the specializations can be completed abroad. The sixth semester, the practical semester, is all about applying the knowledge you have already acquired.

With the final Bachelor's thesis, you will acquire the academic title Bachelor of Arts. This gives you the opportunity to start your career directly or to specialize further as part of a Master's degree.

The part-time study programme is especially suitable for students in particular personal situations (e.g. taking care of children or family members, disability, etc.). The programme content is the same as for the full-time bachelor's degree course in Business Administration. However, students have more time so as to be able to organise childcare or care of their relatives more effectively, for example. The course breaks down into two degree phases. The first phase comprises six theory semesters and a basic internship which is completed between semesters. The second phase comprises six theory semesters in which students specialise in two freely selected focus areas, and two practical semesters.

In the part-time study programme, students acquire the academic title of Bachelor of Arts on completion of the final bachelor’s degree assignment. This enables them either to embark on a career or engage in further specialisation by going on to take a master’s degree.

Study focus: Choose 2 from 8

The following specialisations are available for you to choose from in the main study programme (from the 4th semester). You decide what suits you best and in which area you would like to work after your studies and choose two specialisations.

Global Automotive Industry
Product Creation in the Automotive Industry
Mobility trends and concepts

If you would like to help shape the mobility of the future, then Automotive and Mobility Management is certainly of particular interest to you.

Methods & Instruments of Strategic Controlling
Methods & Instruments of Operational Controlling
Portfolio Management - Institutions, Modelling and Practical Implementation
Risk Management & Risk Controlling
Corporate Finance - Instruments, Valuation and Capital Structure

If Wall Street, corporate finance or questions of controlling are of particular interest to you, then Controlling and Finance is the right focus for you.

Business Intelligence & Business Analytics
Electronic and Mobile Business
Digital Transformation and Business Models
Digital Services
AI - Business Models and Concepts

If you find digital business models, artificial intelligence and big data particularly exciting, then the Digital Business specialisation is the right choice for you.

Personnel and organisational development
Human Resource Management
Human Resources and Organisational Development Projects
Sustainability and CSR Management

If you are particularly interested in topics such as employer branding, international human resource management and also questions of sustainability, then HR Management and CSR is the right focus for you.

Market Research
Digital Marketing
Retail Marketing & Sales
International Marketing

If you find insights into content and social media marketing, brand management or different sales models very interesting, then the specialisation in Marketing and Sales is a good fit for you.

Logistics management
Material Flow Logistics and Information Systems
Practical Project on Operational Excellence
Supply Chain Management

If you are particularly interested in issues of procurement, material flows and international supply chains in an increasingly complex world, then the specialisation in Operations and Supply Chain Management is right for you.

Income Taxes
Tax procedural law, transfer taxes and taxes on assets
International Tax Law and Business Decisions
International Accounting and Auditing

If you are interested in tax issues such as income taxes, group accounting and international topics such as double taxation agreements, then the specialisation in Corporate Taxation and Accounting is the right choice for you.

International Business
International Culture
International Finance

Get to know a different culture without losing sight of your academic progress. You can do this in our International Management major and study at one of our more than 150 partner universities for one or two semesters.

Business Administration Insights

Content in German

Testimonials

Barbara Abegg, Student

“I decided to study Business Administration at THI because I wanted to be close to Munich and I read that THI has a good reputation. I particularly like the practical projects, as I enjoy working in a team and they are practice-oriented. The lectures are also very interactive, which leads to lots of interesting discussions. I also find it easy to learn, as the professors divide us into study groups to work on tasks. The special thing about my degree course is that the professors impart a lot of knowledge and always provide practical relevance through practical examples as well as organized guest lectures.”

Ergon Molliqaj, Student

"My business studies at the Ingolstadt University of Applied Sciences offer a wide range of specializations and benefits from professors with practical experience. This practical orientation ensures that the teaching content. The university is also characterized by modern teaching methods and infrastructure. In addition, there are many opportunities to work as a student trainee at major companies in Ingolstadt, which provides a direct insight into professional practice."

Paula Hoeß, Student

"After completing my commercial apprenticeship, I decided to study business administration at Ingolstadt University of Applied Sciences. As the lecturers have extensive practical knowledge, the lectures are designed to be lively. It was important to me that not only theoretical knowledge is taught, but also practical applications such as SAP, Excel and social projects. The informal atmosphere at THI also enables good communication between students and on an equal footing."

Barbara Abegg, Student
Ergon Molliqaj, Student
Paula Hoeß, Student

Curriculum

1. Semester

Allgemeine Betriebswirtschaftslehre

Volkswirtschaftliche Grundlagen

Buchführung & Bilanzierung

Quantitative Methoden Grundlagen

Recht

Business English

2. Semester

Investition & Finanzierung

Kostenrechnung & Kostenmanagement

HR Management & Organisation

Quantitative Methoden Vertiefung

Grundlagen Digital Business

Persönlichkeitsentwicklung

3. Semester

Steuern

Marketing

Operations Management

Intercultural Operations

Wissenschaftliches Arbeiten

Projektmanagement

4. Semester

Strategic Management

Studienschwerpunkt 1-1

Studienschwerpunkt 1-2

Studienschwerpunkt 2-1

Volkswirtschaftliche Vertiefung

CSR & Sustainability

5. Semester

Business Analytics

Studienschwerpunkt 1-3

Studienschwerpunkt 2-2

Studienschwerpunkt 2-3

Innovation Management

Projekt "Soziales Engagement"

Modul SW Kompetenz

6. Semester

Praxissemester

Business Simulation

7. Semester

Bachelorarbeit

Vertiefungsseminar

Projekt

Modul NW Kompetenz

Modul FW Kompetenz

Modul SW Kompetenz

Quick Info

The Business Administration program starts in the winter and summer term. Application via Hochschulstart (DOSV) is not necessary.
The registration for the study program starts on May 2 for the winter semester and on November 15 for the summer semester. Online application is possible via the Primuss applicant portal of THI.

To the Bachelor application.

International students

Anyone with an international university degree/higher education qualification wanting to study at a university in Germany needs a so-called Hochschulzugangsberechtigung (HZB), or higher education entrance qualification. This lets applicants show that their educational background or professional qualification allows them to study in Germany, i.e. they have the necessary higher education entrance qualification to register for a course.

The recognition of the qualification is linked to certain requirements. If the certificate of education is recognised as a higher education entrance qualification in Germany, the international student may apply for all courses (general qualification) or for certain courses (subject-specific qualification). Two to three semesters of study in the home country may be recognised as a higher education entrance qualification in Germany, depending on the country of origin. Source: German Academic Exchange Service.

Click here for additional information for university applicants from abroad about the application process at the THI.

The dual studies programme enables a combination of practical training elements in a company with the theoretical education provided by the university. There is a choice of either the joint model (academic study + vocational training) or the degree course with vocational experience (academic study + intense practical phases). There is an obvious advantage to students here: practically oriented academic study generally enables a particularly smooth transition from university to the world of work. What is more, the student usually receives financial remuneration from the company concerned.

The Business Administration course offers both models.

In the joint model, students may start working at the company several months before the start of the first semester, depending on the company concerned. At the start of the course there is an alternation between theory (during the semester) and practical experience (between semesters and during the practical semesters). In order to embark on a dual studies programme, students have to apply to both a company and to THI (be sure to take note of company application deadlines!).

More info on our dual studies-pages, or check dual cooperation partner companies. Even if no partner company is currently active in this degree programme, you are welcome to contact us.

Graduates have a varied range of options depending on their focus areas. The following are examples of positions they are capable of taking up directly after completely the degree:

Junior Controller
Marketing Assistant
Personnel Assistant
Junior Consultant
Auditing Assistant
Logistics Manager
Management Assistant

During your Bachelor's degree in Business Administration, you have the opportunity to gain international experience. For example, you can choose "International Management" as one of your two majors and complete it at one of our more than 130 partner universities. In addition, you can do your practical semester abroad.

An overview of the specialisations can be seen here: Specialisations

FAQs

Yes, this possibility does exist. Before starting the course, please have a course counsellor check whether potential credits apply in your case.

Yes, in addition to English it is also possible to attend courses in French, Spanish, Russian and Chinese, for example.

At THI Business School, personal development is an integral part of all Bachelor degree programs. In practical modules, students deal intensively with their own strengths, values and goals. They learn to understand themselves better, develop a personal vision and strengthen important skills such as communication, self-presentation and the ability to reflect - central to their studies, career and personal growth.

Yes, junior study programmes exist to enable very good school students to start a degree course early.

Contact options for prospective students

Apply online

Degree program director

Vice Dean Transfer, Degree program director & Academic advisor Business Administration
Prof. Dr. Claudia Lieske
Phone: +49 841 9348-1991
Room: F205
E-Mail: Claudia.Lieske@thi.de

More Contact Options

Project Manager
Katalin Vati-Hajdu, MBA
Phone: +49 841 9348-1982
Room: A236
E-Mail: Katalin.Vati-Hajdu@thi.de

Study Ambassador Business Administration
Carlos Küthe

Module Handbook

Module handbook (full-time and part-time, SPO WS 2025/26)(only availble in German)

Module handbook (full-time, SPO WS2019/20)

(only available in German)
Module handbook (part-time, SPO WS2019/20)(only available in German)

Study and Examination Regulations

Study and examination regulations (SPO) (German only) deal with judicial matters concerning your study course. For more information please turn to the pages of the legal department.

Study Formats

Full-time course: 7 semester

Part-time course: 14 Semester
The part-time course is particularly suitable for students in special situations (for example, child care, care work, disability, etc.).