Sarah Amler

Vita

Degree from the THI: Digital Business, B.A. (2020)

Sarah Amler is Head of Marketing & Communication at skybow AG. The Zurich-based company has developed the #1 low-code platform for SharePoint. It enables users to digitise and automate entire processes without any programming knowledge. The skybow Solution Studio is 100% integrated into the Microsoft 365 Suite, allowing solutions to be used within Microsoft Teams. The platform is now used by over 300 companies in more than 40 countries.

Sarah Amler is responsible for all marketing activities at the Swiss software company and is involved in the strategic development of the company. In marketing, she has successfully created and implemented new strategies in all channels and platforms. She is responsible for all events and public relations. Sarah Amler also develops strategies for innovation and the future direction of the company together with the management.

Sarah Amler previously worked as Digital Process and Marketing Manager at aclipp GmbH. aclipp is an innovative and multi-award-winning software start-up based in Ingolstadt. The SaaS tool of the same name simplifies the analysis of communication and makes PR measurable. As an analysis software, aclipp helps both companies and PR agencies to accurately measure the results of their communication for the first time.

In her position, Sarah Amler was responsible for Marketing and Customer Success. She successfully built up both from the ground up, both strategically and operationally. This included the introduction of a performance marketing strategy, the development and expansion of organic reach and the support and data-based optimisation of the website. Sarah Amler also established automated in-app onboarding and other customer success measures. The basis for this was her bachelor's thesis on "Analysing the effectiveness of virtual in-app onboarding when introducing new users in the B2B SaaS environment using the example of the PR reporting tool aclipp".

Sarah Amler completed her Bachelor's degree in Digital Business at THI and worked as a student trainee at Airbus Defence and Space - Intelligence and at AUDI AG during this time. She had also previously completed an apprenticeship as an IT clerk.